ICHRA Consulting, Implementation & Enrollment Support
The ICHRA Shop helps employers design, implement, and manage Individual Coverage Health Reimbursement Arrangements (ICHRAs).
For HR leaders, finance teams, and insurance brokers, we provide:
- independent strategy
- vendor selection
- compliance support
- employee enrollment guidance
Trusted by HR leaders, finance teams, and insurance brokers implementing ICHRA programs nationwide.
Independent ICHRA Strategy & Implementation
The ICHRA Shop guides organizations transitioning from traditional group health plans to Individual Coverage Health Reimbursement Arrangements.
We support employers through:
• ICHRA feasibility analysis
• technology platform evaluation
• vendor coordination and implementation
• employee education and enrollment
• ongoing program support and compliance
Unlike most platforms, we provide independent guidance across the ICHRA ecosystem.
Who We Work With
The ICHRA Shop is an independent advisor supporting employers, brokers, and employees across the evolving ICHRA ecosystem.
HR Leaders
Design health benefits that give employees more choice while simplifying administration. We handle the group enrollment meetings, one-on-one private HIPAA-compliant enrollment sessions, and carrier support.
Investment and Private Equity
Control healthcare spending through predictable, defined contributions and transparent modeling. Tell us your budget, and we will consult on building and administering your ICHRA
Insurance Brokers
Partner with us to implement ICHRA programs and support employee enrollment. You remain the lead consultant, and we focus on the ICHRA implementation and support.
How an ICHRA Works
An Individual Coverage Health Reimbursement Arrangement allows employers to provide tax-free contributions for employees to purchase their own health insurance.
Instead of offering a single group plan:
- Employers set a monthly allowance
- Employees select individual health coverage
- Employers reimburse premiums tax-free
Employees gain flexibility while employers gain predictable healthcare costs.
ICHRA Technology Platforms
We work with several leading ICHRA administration platforms and help employers determine which solution best fits their organization.
Our role is to guide platform selection and support implementation.
EMPLOYEE ENROLLMENT SUPPORT
Choosing individual health coverage can be complex.
Our licensed advisors help employees:
• compare health plans
• evaluate provider networks
• review prescription coverage
• complete enrollment
Guidance ensures employees feel confident selecting individual coverage.
Explore Whether ICHRA Is Right For Your Organization
Schedule a consultation to review ICHRA feasibility, platform options, and implementation strategy.
How do I refer a client to The ICHRA Shop?
We welcome referrals from brokers, consultants, PEOs, private equity firms, and CPAs—for enterprise or small-group clients.
Submit a referral via our website: ichra.shop/requestforproposal or call us at 303-903-2054. We’ll connect your client with the right ICHRA solution and provide full, fee-based support.
What is an ICHRA?
ICHRA (pronounced "ick-rah")
The Individual Coverage Health Reimbursement Arrangement (ICHRA) lets employers provide tax-free contributions for employees to buy their own health insurance.
Employees get freedom and choice, selecting the plan that fits their needs, location, and budget—while employers control costs, reduce claims risk, and simplify benefits administration.
Can I keep my broker?
The ICHRA Shop works with most brokers and consultants—simply request a proposal or have your broker submit an inquiry.
We primarily work directly with employers and are referral-only, ensuring personalized, expert guidance every step of the way.
What about CHOICE Arrangements?
CHOICE Arrangements are proposed updates to ICHRA that would codify the model in federal law, add flexibility, and provide incentives like pre-tax premium deductions and small business credits.
They aim to simplify adoption, clarify rules, and encourage wider use—operating much like ICHRA but with enhanced options for employers and employees.
Note: CHOICE Arrangements are still proposed legislation; ICHRA remains the active, regulated framework today.
What is the difference between CHOICE Arrangements and Choice Benefits?
Choice Benefits™ – ICHRA and More, All in One Platform
Choice Benefits™ combines the flexibility of ICHRA (proposed as CHOICE Arrangements) with a full benefits marketplace, giving employees access to medical, dental, vision, telehealth, Direct Primary Care, wellness, lifestyle, and supplemental benefits—all on one platform and one app.
Employers set contributions once, and employees enjoy freedom, choice, and easy management, while employers get visibility, compliance support, and streamlined administration.
Who are your investors?
While many ICHRA platforms are private equity owned, The ICHRA Shop remains independently owned and privately funded.
The ICHRA Shop has remained independently owned and privately funded since 2020, consistently delivering against revenue and growth targets, and scaling into one of the largest ICHRA platforms with exceptional revenue efficiency.